Juan Faro is a renowned fitness athlete in the Spanish public. He is a competitor, coach, entrepreneur and ambassador for the Prozis sports brand. JFPRO is his pseudonym on social networks, a name with great strength and professionalism that characterizes him. Ambitious for a good life, a lover of super cars, passionate about doing incredible things and leaving his mark in this world with things that impact people.

The strength of the name is transmitted in the isotype where a connection with the professional and minimalist is sought. The brand seeks to break all the schemes to position itself at the top. A dark style identity with a futuristic touch.

The brand idea is quite straightforward. I AM JUAN FARO PRO